Founder & CEO of TraceVita
TraceVita, Your Personal Health Detective App
As a father and a man who has wrestled with the consequences of a monotonous diet, I see TraceVita as a way to empower others to eat smarter, feel better and fulfil the purposes God created them for.
I often describe TraceVita's origin as a personal journey from frustration and fatigue to clarity and purpose.
Early 2025 I was struggling with persistent tiredness, achy joints, creeping belly fat and a mind that felt duller than it once was. As a man and father of my beautiful children, I knew I couldn't afford to let poor health shorten my life or limit my ability to raise them. I also believed deeply that "we are what we eat," so I began looking at my diet and lifestyle for answers.
I went to see my doctor for a medical check-up, but the results came out all negative. One surprising realisation was how repetitive my diet had become. Every week I was buying the same groceries and cooking the same meals. Research shows that limited dietary variety can lead to micronutrient deficiencies because different foods provide different essential vitamins and minerals.
As I investigated further, I learned that many of the symptoms I was experiencing can be associated with vitamin and mineral deficiencies. Vitamin D deficiency can be associated with fatigue, bone pain, mood changes and muscle weakness, while iron deficiency can contribute to tiredness and weakness. Low vitamin B12 can also be associated with fatigue, numbness and memory problems. Realising that my weakness, brain fog and belly fat could potentially be connected to missing nutrients was a wake-up call.
I was eagerly motivated to find a solution. I began tracking everything I ate and cross-checking the vitamins and minerals each food provided. That process quickly became burdensome. I needed an app that would not only count calories but also trace micronutrients and recommend foods to help fill potential gaps. I couldn't find one. That gap is where TraceVita was born.
TraceVita is more than a food diary; it's a health detective app in your pocket. It offers detailed tracking for vitamins and minerals, highlights potential nutrient gaps and explains why they matter, then uses that information to suggest meals, recipes and grocery items tailored to each user's health goals.
My vision is to help users listen to their bodies, understand the connection between diet and symptoms, and take concrete steps through food to live longer, healthier lives.
